THE TOOLS & RESOURCES YOU NEED TO SUCCEED MARKETING YOUR BUSINESS
Welcome to the Resources section, a list of tools, resources, courses and "things" I strongly recommend for building and optimizing your business, your income and your brain. I use every recommendation on this page. Many of the resources listed here are crucial to running a successful online business.
Books can only take you so far, 10 Steps to a Stellar Success Mindset does things differently. It uses hypnosis.
Hypnosis doesn't just embed the mindset of success. Hypnosis helps you use your unconscious mind in many other ways - giving you a laser-like focus, unshakeable determination and a strong vision of the future.
One of the essential tools you need to run your own website is a blazingly fast hosting service.
Over the years I've ran my own hosting companies hosting websites for thousands of clients. I've skipped from one hosting company to another trying to find the ideal hosting platform for my clients and I. A few years ago I discovered Cloudways and have been VERY happy ever since.
Not only has their service been super fast with awesome uptime - it's very easy to use and always kept up to date, but their customer service has been second to none.
Why Cloudways? You NEED an SSL certificate for each website you want to host (the little padlock you see on almost every site indicating it's being served over a secure network).
Google and the majority of your website visitors like little padlocks - web browsers flash big red warning signs to your visitors indicating the site is not secure if you don't have one.
To get a little padlock on your site you need a dedicated I.P. - Cloudways provides a dedicated I.P which you can host unlimited websites - And provide up to 100 free SSL certificates for all your domains/sites on the same I.P.
It's real cloud hosting! (the majority of hosting companies definition of "cloud hosting" is a joke) - you can choose between 7 huge cloud infrastructures such as DigitalOcean, Amazon's AWS or Google Cloud so you know your site's are going to be fast and have great uptime! (This site is running on Digital Ocean with Cloudways, the only time it's ever gone off line was at the same time Twitter went off line too, so I suspect it's sharing the same services).
It's also the easiest control panel I've ever used. A few clicks and your site's up and running.
Other website hosting companies lead you in with their cheap shared starter plans only for you to discover you need to upgrade to get a dedicated I.P. for an SSL certificate - then if you want more than one website you need to purchase additional certificates and the cost starts getting out of control fast if you want to create various niche affiliate sites.
Namecheap has been my domain registrar of choice for 10+ years. FREE privacy protection with an easy to use dashboard. Register a cheap domain with them - pop the I.P in the settings from Cloudways and that's it. No messing or additional SSL cert costs as that's all covered with Cloudways. Easy.
WordPress Themes & Plugins
Thrive Architect - the WordPress Visual Editor for Business Builders - Before now, I never realized just how much time I was spending waiting for page reloads while creating content in WordPress.
You can save massive amounts of time with a "live" editor like this.
And what I love about this tool is that it doesn't just replace the boring and clumsy old WordPress editor, it's also a whole sales-page-building suite!
If you build marketing pages and landing pages, this thing is brilliant!
For an all-in-one suite of tools for design, optimization, split testing, e-mail capture, selling your own online courses to login and registration forms. Thrive Themes does it all - and them some!
And it does it all seemlessly, and keeps getting better by the month with all their additions.
The biggest reason why you should delete whatever else you're currently using and upgrade to Thrive Themes now is the time you save working on anything is easily worth 10 times whatever the price is.
This thing is brilliant!
The success of your online business really depends a lot on just a few key pages on your site. The kinds of "conversion focused" pages, where you very specifically turn new visitors into email subscribers, members or customers.
What you're about to see here is a new and incredibly easy way to set up conversion-focused pages like this, on any WordPress website. And the best part is: they are already pre-designed and conversion optimized for you!
If there's a faster way to get professionally designed, high-converting page published in WordPress, I don't know it.
For 90%+ of all online businesses, building a mailing list is a top priority.
A mailing list is the key to more traffic, more sales and more personal freedom. There's just nothing better than knowing you can send an email with an offer anytime and make $100, $500. $1,000, $5,000 and upwards.
But how do you build that list in the first place?
There are many other opt-in plugins out there, but this one is on a completely different level. There are many plugins that give you some options for adding opt-in forms to your site.
But this new plugin takes a different approach: these guys have taken the best conversion optimization technologies and the most advanced list building strategies and crammed them all into a single plugin.
I've swapped out my old opt-in plugins for Thrive Leads and immediately seen a 200%+ increase in opt-ins.
It makes ALL the difference from breaking even on your ad spend to doubling or tripling your initial investment - and that's before you start following up with your e-mail autoresponder!
E-mail Marketing (Autoresponder)
I've used AWeber for what seems forever. 20 years (maybe, if they've been going that long)? I've tried others, (spending 2 days just trying to fathom out how to set-up a simple follow up automation before throwing my PC out the window and heading for the pub) .
The ease of use of the AWeber dashboard makes all the difference of being able to stay sober and quick implementation of creating a new campaign for the latest launch or product/service you've discovered and want to promote.
Become an email marketing pro in no time with their “How to grow your business with email marketing” PDF. Plus, you’ll get access to tons of fantastic templates that help you get up and running quickly.
This is the tool I use to shorten URLs and make them "pretty." It's great to creating URLs that you send in emails or share out and about.
The free version, Pretty Links Lite, works for most people, but there is a paid version.
If you haven't sussed it yet. The vast majority of people (as in, almost all your client's and potential customer's) can't be bothered reading a few paragraphs of text anymore, in fact, if you've made it all the way down here reading this page, I want to congratulate you.
People's attention spans are getting shorter. Even with video, if you're not throwing in lot's of b roll footage and waving your arms around while talking to keep people's attention you've lost them to a shiny object to the side of your video or a FB message notification.
So, along with the above web/sales page and email marketing, you must use video in your marketing!
A few video tools I've found useful
- Vidnami point and click video maker. No experience needed. You can create stunning videos for your business in minutes by simply pasting in an article or text, it then fetches relevant video clips for the background and creates captions automatically.
- OBS free software for recording your screen and webcam simultaneously. Great for creating tutorials, courses and software & platform reviews. Create walkthroughs and reviews on anything and everything.
- Davinci Resolve video editor. It's incredible, used by Hollywood for post production, and amazingly, it's free. There's a learning curve. But video content is going to be with us for the foreseeable future so if it's unresrticted video editing you're after, then it's worth learning the basics and grow from there.
- Descript full video editing and screen recording with Ai technology thrown in. Game changing! (and kinda scary what it does).
- I use OBS to record my webcam and PC screen, save and load to Davinci Resolve for adding captions and extra visual and audio effects.
- If the video is not for YouTube I'll upload to GrooveVideo to host (included with GrooveFunnels) where you can even add an e-mail opt-in within the video and clickable call to action buttons. You can also embed your GrooveVideo hosted videos into any page, on your WordPress site for example.
The Ultimate YouTube SEO Cheat-Sheet
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Okay, so you've got all the tools and resources above, but what do you do with them to make a full-time income online?
Your shiny new site/sales funnel is going to be sat whistling in the wind, feeling very lonely unless you drive traffic to it. The best way is by creating content around your chosen niche on a consistent basis.
Traffic to traditional written content such as articles on blogs and websites is on the decline, while traffic to video content is growing exponentially.
Create content on YouTube and use other social platforms such as Pinterest to drive people to your YouTube content, have a call to action link above the fold in each of your video descriptions to get people to a landing page/sales funnel on your site to promote and sell your offers and get them onto your email list to build an ongoing relationship.